The most important thing for modern businesses is to have a solid online marketing strategy. It does not matter how unique your business idea is if your online presence is zero. A business without any online presence is known to the local audiences only. If you want to target your audiences around the world, the only way you have is digital marketing. Now, digital marketing, just like any other type of business promotional method, works and not works. When it works, it can yield wonderous results for your business. If it does not, you have to find out what’s causing this.
Let’s dive into some of the most common reasons why digital marketing does not work for some businesses.
Reasons Your Digital Marketing Is Failing
You Did Not Adapt
If there is one thing businesses have to realize today it is how they have to reach out to their customers today rather than waiting for their customers to reach out to them. If you look closely, you will notice that businesses have to match their marketing approach according to the needs of the customers. In short, businesses have to adapt according to their customers. If you don’t do that, you marketing is destined to fail. Take the example of social media marketing. The most successful businesses on social media are the ones who adapted the to the needs of their customers.
These businesses created unique personas that went well with their target audiences and the prevalent trends. They interact with their audience in unique ways. They involve their customers in their social media marketing campaigns. From blending electronic gadgets in blenders to giving witty and sarcastic responses to the customer comments, businesses have done it just about everything today. If you still want to stick to the conventional methods of marketing while throwing long sales pitches at your customers, you will not see the desired results.
You Don’t Measure
Even if you are doing everything right but not measuring the results and progress, you are not going to get any benefit from your digital marketing strategies. It is as though you were going in the right direction on your vehicle but you did not know about it. There is chance that you might change your course at some point because you never know in the first place whether or not you are going in the right direction. Today, you have all sorts of tools to help you measure the progress of your marketing campaigns. From social CRMs to email marketing softwares and SERP checkers, they all create detailed reports for you to know where you stand at any given moment.
You Are Not Focused
This particular issue usually arises when businesses try to try social media marketing for the first time. You know social media marketing is the most powerful way of connecting with your audience today. However, it can also be a confusing way to market for many businesses. If there were only one or two social networks, it would have been much easier. However, you have tens of social networks where you can market your business. Facebook, Twitter, Instagram, Pinterest, YouTube, etc. are some of the most famous social networking platforms in the world today. What you have to realize is that not all of these platforms work all of the time for your business.
Certain platforms suit certain marketing strategies. Some businesses are extremely famous on Twitter but completely unknown on YouTube. Some businesses get millions of views on their videos on YouTube, but they don’t even have an account on Twitter. You have to find the social networking platform that works best for your business. Do not try to attempt to be famous on them all. It is a lot of work and will make you lose your focus. When you are not focused in your social media marketing campaigns, you end up with disappointing results.
You Are Not Thinking Outside the Box
Yes, there are certain methods of marketing on the internet that almost everyone is aware of. Some of the most famous digital marketing methods include email marketing, search engine optimization, social media marketing, PPC, etc. However, you have to look beyond these methods of marketing at times to get the desired results. One of the unique ways of making your voice reach your potential customers today is through blogger outreach. You create a list of the most famous bloggers. You then sort out the ones that talk about your industry. Within this list, you find the ones with the highest numbers of followers, popularity, and the deepest penetration into their followers.
You then approach these bloggers to review your business, products, and services. Rather than you waiting for years to have enough contact details to send marketing emails, you can take advantage of the blogger’s market.
You Have Forgotten the Value of Personalization
You have to understand the importance of personalization in marketing today. You can’t always get away with English banner ads when the people you are targeting hardly understand the language. Secondly, you can’t post all of your content according to your local audience. You have to schedule to post your content according to the peak times in various countries of the world where your target audience is located. If you can, you should have your blog and social media posts written in multiple languages for your customers from different regions of the world.
When you send emails, you should be able to address your customers with their names. If your email starts with “hey customer”, you can already say goodbye to this potential customer. Get close to your customers and let personalization do its magic.
Of course, blaming the tool is never going to bring you any benefit. Internet marketing is not some sort of magic that will always work for you when you sway the wand. Your internet marketing should be as systematic as it can be. Create a plan of how you are going to approach it, what tools you will be using, how much money you will be spending, and what time you will be achieving your targets within. If it all sounds overwhelming, let the professionals do it all for you.