When it comes to marketing your business, products, and services on the internet, you have more than a dozen ways to do that. However, you have to know the most powerful ways to market your business and leave the ones that have become outdated. Yes, it is true that certain marketing methods go outdated after some time. The world of internet marketing is always changing with new trends rising every year. One of the best ways to market your business on the internet is through blogger outreach. That’s when you take advantage of the bloggers to make your word reach your target audience.
However, before you market your business through this method, you have to know the right way to do it. Here are some tips for you to make the most of blogger outreach.
Making the Most Out of Blogger Outreach
Choose the Blogger Wisely
The first thing you have to pay attention to is how you are going to pick your blogger. You can’t consider popularity and number of readers the only metrics to pick a blogger. Sometimes, you have a blogger writing about the industry and topic related to your business but it is not addressing the topic in a way that would benefit you. Just because you have a food business does not mean any blogger who writes about food will be suitable for your company. What if you sell cola drinks and the blogger is all about healthy eating and avoiding sugar?
You have to make sure that the blogger you are going to pick can talk about your industry in the most appropriate way possible. In simple words, you have to know your blog writer before you pick one. You have to spend time reading the blogger, the type of content he/she shares, and the type of readers he/she addresses to. Make this choice after proper consideration because if you don’t, things can go exactly against what you are expecting.
Check Out Blogger’s Strength
At times, you encounter bloggers who can write about a variety of topics. It can be quite challenging to pick such a blogger to do the marketing for you. Here, you have to look at the strength of the blog writer rather than his/her strength of writing on different topics. You have to see which particular topic the writer is most passionate about. You can check the quality of writing after reading a few blog posts. When a blogger is personally interested in a particular topic, the way they address the topic is out of the world. They write in an interesting and engaging tone. On the other hand, the writing is quite bland when they are writing for the sake of writing.
Be in Touch with the Blogger Already
This is an advice that you will see coming from people who have been marketing their businesses through blogger outreach. What you want to do is to be in the eyes of the blogger in some ways before you get in touch with them for the first time. You have to realize that you are not the only one contacting the blogger for guest blogging. Just like a recruiter has many resumes on the table, a famous blogger might have hundreds and thousands of emails from many other companies looking to get their services for marketing purposes. How you can stand out in the eyes of the blogger is through acquaintance.
Now, the question is how you can be known to the blogger before you approach one for marketing purposes. There are many ways to do that. The best way to do that is to subscribe to the blogger’s emails, comment frequently on the blog, and follow the blogger on whatever social networking websites you can. When you comment regularly and give feedback on the blogger’s work, you become visible to the blogger. When your email lands in the inbox of the blogger, he/she will instantly recognize you. However, you have to make sure that you are consistent with your online names and signatures to be identified instantly by the blogger.
Be On-point with Your Email
It might require you some time to get the contact details of the blogger. However, there are more ways to get the contact details of the bloggers today than ever. So, it should not be a challenge for you to get a hold of the blogger’s personal email. In many cases, the blogger might have provided the email right on the blog. Now, the important part is to keep your email short yet interesting and engaging. You want to get to the point as soon as possible. Beating about the bush in your email will not help you mainly because bloggers are busy people and they don’t have time to read blocks of letters and words the entire day.
These are content generators whose minds are always thinking of some new content to engage the audience. Your email should address the main reason for contacting the blogger within the first three sentences. If you can, make your subject explanatory so the blogger knows what the email is all about. Do not try to flatter in the email or keep mentioning how you have been following the blogger for many years. Make sure your offer is attractive. Yes, you can throw in some pieces of information that show the blogger that you have done your research and that you know about the blogger more than an ordinary reader. This will catch their attention instantly.
Blogger outreach can be a powerful way to market a business. It can prove to be more impactful than any other method of internet marketing. However, just like any other marketing strategy, you have to fulfill the preliminaries of blogger outreach to make it work for you. Sometimes, you can face rejection from the bloggers. At other times, you might end up spending a lot of money without any results. It is better to spend time in planning early than to regret the waste of time, energy, and efforts later.