One of the most valuable marketing tools for today’s businesses is social media marketing. This is particularly true for businesses that are marketing to millennials because 90% of them use social media. The beauty of this marketing is that it provides you with a wide array of options, which can be equally overwhelming and exciting. If you want your social media marketing to be successful, you need to put some time and effort into the strategies you use.
Listed below are the top social media marketing strategies that can be highly effective and give you desired results:
Pay for it
These days, nearly all social media networks that are used by people, such as Twitter, Facebook, Instagram and Snapchat, offer some sort of paid advertising options. For instance, you can use Facebook ads when you wish to reach your audience on this social network. When you pay for visibility, you can rest assured that your content will be shared and this gives you a much better opportunity of generating traffic for your website. Social channels are able to offer a better experience to their users through paid advertising because they simply exclude unengaging posts from their feeds and are also able to generate revenues for themselves.
Make people watch it
Video content is given preferential treatment by social media channels because it is one of the best ways of engaging users on the respective platforms. No matter what platform it is, the supply of video content has increased due to rising demand and almost 93% of the marketers are using videos for marketing. Statistics reveal that almost 55% of people watch videos online on a daily basis. Thus, if you want your social media marketing to succeed, it is essential for you to create timely, original, engaging, relevant and shareable videos for helping your business stand out amidst the competition.
Don’t forget about SEO
A number of small businesses have managed to survive the competitive market by maintaining an online presence. How do they do so? They simply keep their social media profiles updated and also pay attention to local Search Engine Optimization (SEO). Most consumers nowadays check consumer reviews of a brand or product before they engage with any business. Where do they find these reviews? They are available on review websites, social media networks, directories and blogs. This means that if a business wants to be found online, they should take the time to keep their listings up-to-date and come up with content that can also boost their SEO strategy.
Opt for digital communication
The trend of making phone calls for asking about a business is an online one; now, people turn to the internet to find information online. This is a lot more efficient and easy in most cases instead of visiting a business in person. There are numerous methods of digital communication, like initiating a chat, filling out a form or even via email. In fact, a lot of people prefer email as opposed to phone calls because they find them less intrusive. This is particularly true in the case of young customers who prefer to use their mobile phones for communicating electronically.
Things are different on social media when it comes to responding to customers. While you may take less than 24 hours to respond to an email or answer the phone after letting it ring once or twice, this is not something you can do with social media. You cannot afford to leave people unattended when it comes to comments or messages or they may be driven to your competitors.